Head - Event Sponsorship & Partnership

Opening with a leading Construction company for their office in Mumbai

Role: Head Event Sponsorship & Partnership

Experience: 10- 20 Years

Role & responsibilities

Sponsorship Strategy & Planning

Develop and execute a sponsorship and partnerships strategy aligned with brand,

marketing, and business objectives for Sports & other Business Verticals.

Identify relevant events, properties, platforms, and partnerships (sports,

entertainment, industry forums, cultural events, digital properties).

Define sponsorship objectives, KPIs, and success metrics.

Partnership Development & Negotiation

Source, evaluate, and negotiate sponsorship and partnership opportunities.

Structure mutually beneficial partnerships, rights, and deliverables.

Manage contracts, legal approvals, and compliance.

Event Activation & Execution

Lead end-to-end planning and on-ground execution of sponsored events and

partnerships.

Design creative activations, brand integrations, and experiential marketing initiatives.

Ensure consistent brand presence and high-quality execution across touchpoints.

ROI Measurement & Reporting

Track sponsorship performance, brand impact, leads, engagement, and business

outcomes.

Develop post-event evaluation reports and insights for leadership.

Continuously optimize sponsorship portfolio based on performance.

Cross-Functional Collaboration

Work closely with brand, digital, PR, creative, sales, and regional teams to amplify

sponsorship impact

Stakeholder & Relationship Management

Build and maintain strong relationships with event organizers, partners, agencies,

and vendors.

Represent the organization at key events and industry forums.

Budget & Vendor Management

Own sponsorship and events budgets, ensuring cost efficiency and ROI.

Manage agencies, production partners, and vendors.

Risk & Reputation Management

sponsorships and partnerships.

Ensure adherence to brand, legal, and regulatory guidelines.

Team Leadership (if applicable)

Build and manage a high-performing events and partnerships team.

Establish processes, playbooks, and best practices.

Qualifications & Experience

Bachelors degree in Marketing, Business, Event Management, Communications, or

related field (MBA preferred).

1012+ years of experience in event marketing, sponsorships, partnerships, or

experiential marketing.

Proven experience managing large-scale events and high-value sponsorship deals.

Experience across sports, entertainment, corporate, Realty, Hospitality or consumer

events preferred.

komal@topgearconsultants.com