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Head Digital Marketing

10 - 18 years

10 - 18 Lacs

Posted:1 day ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Head Digital Marketing

Marketing Head

Key Responsibilities

  • Strategic Marketing & Demand Generation:

    Translate business objectives into targeted marketing strategies and campaigns. Drive measurable impact on both brand metrics (awareness, consideration) and business goals (lead generation, footfall). Develop and optimize new channels for sustainable growth, and own and drive demand generation initiatives for both products and services.
  • Growth Marketing & Performance:

    Lead growth marketing experiments to identify and scale high-performing strategies. Analyze performance data, convert insights into actionable growth recommendations, and manage acquisition channels including paid media, SEO, display, affiliate, and influencer marketing. Drive cross-selling and remarketing initiatives across all Jiva verticals.
  • Go-To-Market (GTM) & Sales Collaboration:

    Partner with business heads to plan and execute GTM strategies for new products and markets. Work with the Sales Centre to manage and optimize the customer acquisition funnel and conversion rates.
  • Branding & Communication:

    Act as the brand custodiandefining and reinforcing brand architecture, perception, and tone. Ensure brand consistency across all customer touchpoints including packaging, digital, and print, and develop and execute unified communication plans in line with brand values.
  • Content, Thought Leadership & Social Media:

    Lead content strategy to strengthen brand awareness and drive top-of-the-funnel engagement. Build and manage social media communities and engagement metrics, and use content to educate, inspire, and create loyal brand advocates.
  • Public Relations & Market Research:

    Oversee PR efforts to enhance visibility and credibility. Stay updated with market trends and competitor activity to inform strategy.
  • Budget & Resource Management:

    Plan and manage marketing budgets to ensure cost-effective execution and high ROI. Guide and mentor a high-performing marketing team across various functions.

Qualifications

  • Full-time MBA.
  • 1215 years of progressive marketing experience.
  • Proven track record in

    strategy, execution, and ROI-driven marketing

    .
  • Strong analytical orientation with expertise in

    data-driven decision-making

    .
  • Excellent leadership, communication, and cross-functional collaboration skills.
  • A

    creative, entrepreneurial mindset

    with high ownership and the ability to multitask.
  • Experience in leading both

    offline (ATL/BTL)

    and

    digital marketing

    campaigns.

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Jiva Ayurveda
Jiva Ayurveda

Healthcare

New Delhi

100-200 Employees

49 Jobs

    Key People

  • Dr. Partap Chauhan

    Founder & Director
  • Kunal Sinha

    Chief Operating Officer

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