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Headspace Hr
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Head Digital Marketing

Head Digital Marketing

10 - 20 years

|

35 - 50 Lacs

Posted:5 days ago| Platform:

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Skills Required

Retention Strategies Growth Marketing Influencer Marketing Performance Marketing SEM Growth Strategy SEO Customer Acquisition

Work Mode

Work from Office

Job Type

Full Time

Job Description

Lead end-to-end new product launches from concept development to market activation.
Own and execute multi-channel marketing campaigns across digital
Conceptualise and run influencer, loyalty programs,
design and execute community marketing, media
Craft and elevate a brand that resonates deeply with urban families, millennials, and Gen Z.
Manage P&L ownership, pricing strategy, packaging design, and go-to-market (GTM) plans.
Champion consumer insights, drive qualitative and quantitative research, and translate insights into brand strategy.
Collaborate cross-functionally with product, supply chain, sales, and leadership teams.
Manage external partners, creative agencies, and key influencers/celebrity collaborations.
Drive brand storytelling rooted in trust, traceability, and quality.
Demonstrated expertise in designing and executing effective go-to-market (GTM) strategies across digital and offline channels

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Headspace Hr

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