Head Cosmetics

As a Product Marketing Manager, you will be responsible for developing and executing comprehensive go-to-market strategies for product launches. It is essential to ensure alignment across sales, product, and marketing teams to drive successful outcomes. You will play a crucial role in creating compelling product positioning, value propositions, and messaging that resonates with target audiences. Your focus will be on differentiating our products in the market by crafting impactful messaging that addresses customer needs effectively. Market and competitor research will be a key aspect of your role. By identifying trends, customer insights, and growth opportunities, you will translate these findings into actionable strategies that drive business growth. Sales enablement is another critical responsibility where you will develop sales tools, training materials, and collateral such as pitch decks, case studies, battle cards, and product sheets. These resources will empower the sales teams, enhance their capabilities, and ultimately improve win rates. Collaboration with cross-functional teams including Product Management, Sales, and Marketing is vital. You will partner closely with these teams to ensure consistent messaging and product-market fit, fostering a cohesive approach to product marketing initiatives. Your role will also involve working with digital marketing and demand generation teams to plan and execute integrated campaigns. These campaigns will aim to drive awareness, generate leads, and enhance customer retention through targeted strategies. Performance measurement will be a key focus area where you will define key success metrics (KPIs) for product marketing initiatives. Tracking the effectiveness of these initiatives through dashboards and reports will be essential to optimize strategies and drive continuous improvement. Additionally, you will have the opportunity to showcase thought leadership by representing the company at industry events, webinars, and client meetings as a product evangelist. This role will position you as a key spokesperson, sharing insights and expertise to elevate the company's profile in the market.,