HEAD Business Development Referral Marketing

Sales Planning and budget management:

• Own and meet/exceed monthly, quarterly and annual revenue targets for the hospital in line with the budget
• Develop and drive business through various Referral Sources including but not limited to Clinics, Hospitals, Outreach Centers, RMPs and any other channels suitable and appropriate to RIVEA business requirements
• Develop and execute strategic plan to achieve revenue targets and to expand the company's customer base
• Build and maintain strong, long-lasting customer relationships; partner with customers to understand their business needs and objectives
• Effectively communicate the value proposition through proposals and presentations
• Understand category-specific landscapes and trends, reporting on the forces that shift tactical budgets and strategic direction of accounts
• Responsible for significant and tangible client impact from all engagements
• Seeks out and identifies new revenue opportunities at existing and potential clients
• Representing company and networking in various conferences, and business events to attract more and more clients leading to tangible and commercial impact
• Plays a lead/supporting role in proposal development ensuring actionable, on-target and timely proposals are provided to client
• Driving Brands Market Share
• Develop and drive Marketing communication programs to build the brand equity and propagate brand awareness
• Deep down analysis of business performance data (Revenue, Footfall, KPIs) and develop and implement unique Market share growth strategy in line with the budget
• Work with the Clinical and Non-Clinical Teams in the execution of RIVEA s brand and content strategy - defines brand strategy and sets overall brand targets
• Plan and lead all promotional events and traditional or digital campaigns to facilitate organizational success
• Employ Marketing analytics techniques to gather important data (social media, web analytics, rankings etc)
• Organize Marketing events, analyze overall brands equity and Market share
• Participate in strategic meetings with Marketing vendors & partners, KOLs, Influencers /Brand Ambassadors / Partners to negotiate commercial conditions (brand awareness, social media, e-commerce, animations and various Market activities)
• Becoming a reliable Business Support Function
• Monitor business performance and brand KPIs
• Share a Monthly recap on Marketing plans ROI highlighting achievements and areas for improvement
• Prepare Best Practices recap
• Ensure competitive intelligence
• Participate in the area events and support in the organization: brand/ specialty launch, CMEs/ Seminars, Congresses etc)
• Vertical based revenue budget and achievement, service wise number of clients / sales volumes, footfall, expenditure in line with the budgets, Employee Development, Market development, campaign execution and performance, social media performance, Marketing plan execution and performance, client account acquisition, Market share