HCP Marketing Lead

As an HCP Marketing Lead at Takeda in Mumbai, your main objective is to drive the development and execution of HCP activation strategies for Pediatric and Adult vaccine segments in India & Sri Lanka. You will collaborate with various internal teams such as Medical, Sales, DD&T, Business Intelligence, Compliance, Legal, Finance, and Global Marketing, as well as external agencies to successfully lead the HCP marketing activities and ensure a successful launch of the vaccine. Your key responsibilities will include: - Delivering best-in-class launch for the vaccine portfolio - Collaborating with cross-functional teams to ensure adherence to the launch plan - Developing marketing strategies, campaigns, and messaging architecture for the vaccine launch in India - Leading pre-launch market research and conditioning to ensure launch readiness - Maximizing the business opportunity throughout the product life cycle by conducting business potential analysis, creating sales projections and business plans, and defining clear brand vision and product objectives - Developing and following up on annual brand plans, including therapy area know-how, market segmentation, and competition assessment - Driving the implementation of sales and marketing tactical plans by ensuring commitment from the sales and medical teams, monitoring budget consumption, and ensuring compliance with Takeda's Code of Conduct - Managing KOLs by identifying and building relationships with them, influencing KOLs, and implementing a national KOL management plan - Building and driving integrated omnichannel strategy for covered HCPs and digital business model for uncovered HCPs to expand physical reach In terms of education and experience, you should have a Masters degree, preferably an MBA, with around 10-14 years of experience in marketing, brand strategy, product marketing, field sales, and marketing planning management in the pharmaceutical industry. Expertise in brand planning, digital strategy for HCPs, strategic thinking, project management, and collaboration with cross-functional teams is essential. Launch experience would be preferred. Location: Mumbai, India Worker Type: Employee Worker Sub-Type: Regular Time Type: Full time,