Growth Officer

Role Overview

The Growth Head will lead the organisations end-to-end growth charter, driving business expansion through data-led strategies, performance optimisation, and customer lifecycle management. This role demands a strategic thinker with strong execution capabilities, responsible for anchoring revenue, profitability, and long-term sustainable growth across all channels.

Key Responsibilities

1. Business Growth Strategy

• Define and implement a comprehensive growth roadmap aligned with organisational goals.
  
• Identify and prioritise high-impact growth levers across product, category, marketing, and digital channels.
  
• Own revenue targets, CAC efficiency, LTV improvement, and overall business profitability.
  

2. Performance Marketing & Demand Generation

• Oversee acquisition strategies across Meta, Google, affiliates, influencers, and emerging channels.
  
• Optimise ROI through disciplined budget allocation, campaign testing, and funnel optimisation.
  
• Ensure strong performance hygiene, including ROAS, conversion lift, and cost control.
  

3. Customer Lifecycle & Retention

• Build and advance CRM strategies across email, SMS, WhatsApp, and loyalty programs.
  
• Improve repeat rate, customer stickiness, and lifetime value through personalised journeys.
  
• Leverage segmentation and cohort analysis to drive retention-led growth.
  

4. Product, Website & CRO

• Partner with tech, product, and design teams to enhance the website’s user experience.
  
• Drive conversion rate optimisation through A/B testing, funnel deep-dives, and UX iterations.
  
• Ensure seamless end-to-end user flow across discovery, consideration, checkout, and repeat purchase.
  

5. Data, Insights & Experimentation

• Build a performance insights framework with dashboards, KPIs, and real-time analytics.
  
• Run structured experiments to test new channels, offerings, and growth loops.
  
• Use data to guide decision-making and influence cross-functional stakeholders.
  

6. Leadership & Collaboration

• Lead, coach, and scale a high-performing growth and performance team.
  
• Work closely with category, merchandising, operations, supply chain, and brand marketing.
  
• Present growth plans, performance insights, and business recommendations to leadership.
  

Requirements

• 7–12 years of experience in Growth, Digital, Strategy, or D2C/e-commerce leadership roles.
  
• Proven experience scaling a high-growth consumer brand (fashion or lifestyle preferred).
  
• Strong command over analytics tools (GA4, Mixpanel, Excel) and performance platforms.
  
• Deep understanding of CAC, LTV, retention metrics, funnel optimisation, and attribution.
  
• Exceptional leadership, problem-solving, and cross-functional execution skills.
  

Core Competencies

• Strategic Thinking & Business Planning
  
• Performance & Growth Marketing
  
• Data Analytics & Insight Generation
  
• Funnel & CRO Expertise
  
• Customer Lifecycle Management
  
• Leadership & Team Development
  
• Strong Stakeholder Management