Growth marketing

About the Role

Performance and Growth Marketing

focus on execution

Key Responsibilities

Performance Marketing & User Acquisition

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, OEM platforms, DSPs, affiliates, and third-party apps.
• Drive aggressive app-install campaigns focusing on CPI, CAC, ROAS, retention, and user quality.
• Manage collaborations with ad networks, reward apps, OEM app stores, telco partners, etc.
  

Third-Party Platform Advertising

• Manage partnerships, negotiate budgets, placements, and KPIs.
• Track ROI and performance to ensure cost-effective acquisition.
  

SEO & SEM

• Oversee SEO strategy (on-page, off-page, technical).
• Manage SEM campaigns including Google Search, UAC, Display, and retargeting.
  

Social Media & Content

• Work with design teams to develop creatives, ad content, and landing pages.
• Manage organic + paid social presence across platforms.
  

Analytics & Optimization

• Track performance using GA4, Apps flyer/Adjust, Firebase, or Mixpanel.
• Analyze funnel metrics and optimize user journeys.
  

Branding & Vendor Management

• Manage agencies, creative partners, influencer teams as required.
• Build a strong digital presence for the WowPe brand.
  

Requirements

• 5+ years in performance marketing, growth marketing, or digital marketing.
• Expertise in Google Ads, Meta Ads, SEO/SEM, UAC, OEM ads, and app-install strategies.
• Experience with app analytics and attribution tools.
• Strong understanding of KPIs like CPI, CAC, ROAS, CTR, retention, cohorts.
• Ability to independently handle end-to-end marketing.