Growth Marketer

Lead Generation

• Build and execute B2B lead generation strategies to acquire supermarkets, hypermarkets, and retail chains.
• Design and manage lead funnels across paid and organic channels.
• Work with sales teams to ensure leads are high-quality and conversion-ready.
  

PPC And Performance Marketing

• Plan, execute, and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns.
• Track key performance metrics (CTR, CPC, CAC, ROAS) and maximize ROI.
• Run A/B tests on creatives, landing pages, and funnels to improve conversion rates.
  

Influencer And Partnership Marketing

• Identify and collaborate with industry influencers and retail/commerce thought leaders.
• Run co-marketing and partnership campaigns to amplify brand awareness.
• Measure the impact and ROI of influencer campaigns.
  

SEO And Content Marketing

• Support SEO initiatives (on-page, off-page, technical) to boost organic visibility.
• Collaborate with the content team for keyword-driven blogs, case studies, and thought-leadership articles.
  

Requirements

• 3+ years of experience in growth/digital marketing with a strong focus on lead generation and PPC.
• Proven expertise in Google Ads, Meta Ads, and LinkedIn Ads.
• Hands-on experience in B2B SaaS or tech products marketing.
• Exposure to influencer and partnership marketing.
• Strong analytical skills with the ability to drive data-backed decisions.
• Working knowledge of SEO is an added advantage.
• MBA, BE/B. Tech or equivalent.