Growth Manager

Growth Manager profile:

Vedantu is actively seeking a dynamic and Growth Manager. We are seeking someone with a keen eye for business and a proactive approach to drive growth. As Growth Manager, you will be building and cultivating businesses and categories, focusing on driving top-line growth, profitability, and enhancing student learning experience and learning outcomes. This role demands adaptability, innovative thinking, and the ability to navigate uncertainty while overseeing various aspects of the business, from product development to P&L management.

In addition to driving strategic direction, this role will play a crucial role in preparing the company for potential future milestones such as an IPO within the next 2-3 years.

Reports to

Associate Director

Direct reports

Growth/Ops

Key relationships

Internal teams (Product, Finance, Marketing, Business Operations), External partners

Location

HSR Layout, Bengaluru

Working Days

6 Days, In-Office/ Business Finance

KEY RESPONSIBILITIES

• P&L and Financial Prudence:

• Take ownership of the business unit's P&L, monitoring financial performance and identifying opportunities for improvement
• Implement strategies to optimize topline, manage costs, and ensure financial sustainability and prudence.

• B2B Partnerships

• Develop and Nurture strong relationships with multiple colleges and other partners
• Demonstrate strong ability to influence and drive synergies with the partners on a regular basis

• Distribution and GTM - Campaign:

• Develop and implement strategies to expand distribution channels, including identifying new channels and optimizing existing ones.
• Extracting more leads from Organic Channels such as YT, SEO, Direct and other channels and building Paid Channels
• Collaborate with partners, cross-functional teams to ensure seamless integration and scalability of distribution efforts

• Sales Experience - Student Acquisition:

• Drive overall inside sales to drive customer acquisition and revenue growth
• Lead Sales ROI Metrics such as Collections / CAC and ensure we get profitable revenue
• Implement data-driven strategies to optimize sales performance and maximize ROI on marketing efforts

• Growth Initiatives and Operations Excellence:

• Drive growth projects and operational efficiency and excellence across all business functions to streamline processes, improve efficiency metrics
• Implement best practices and leverage technology to enhance productivity, efficiency and effectiveness

• Pricing of Products

• Maintain average selling price for products and ensure Contribution / Margin guardrails are in line with Plan

• Product-Market Fit (PMF):

• Innovate and iterate on the existing business model or develop new ones to achieve product-market fit.
• Conduct market research and gather customer feedback through listening tools to refine product offerings, pricing and ensure alignment with market needs

• Strategy and Consumer Insights:

• Conduct comprehensive market analysis, both outside-in and inside-out, to identify opportunities and competitive advantages.
• Utilize insights to develop strategies that capitalize on market trends and position the business for success.

• Service Delivery

  Experience

  :
• Focus on enhancing the overall delivery experience, measured through Net Promoter Score (NPS) and outcomes achieved.
• Collaborate with internal teams to continuously improve service quality and customer satisfaction.

• Stakeholder

  Management

  :
• Build and maintain strong relationships with key stakeholders, including customers, partners, and internal teams.

IDEAL EXPERIENCE

Must Haves:

• Hold an undegraduate degree with 3 plus years of post-qualification experience in the tech/internet sector.
• Experience of working with a SaaS / B2B company
• Demonstrated success in sales or revenue roles, with a proven track record of achieving targets and managing P&L at a minimum scale of 20 Cr
• Comprehensive understanding of financial metrics including P&L, EBITDA, and cash flow.
• Strong operational background, including managing distribution channels and overseeing digital marketing and sales efforts. Experience in managing the P&L of online categories or channels is mandatory with a strong background in sales, in either online or offline channels
• Proven ability to conceptualize new products based on product-market fit and consumer insights
• Exposure to digital, performance, and have demonstrated acquisition channels mastery, with a solid understanding of go-to-market strategies.
• Strong aptitude and analytical skills, with the ability to interpret data effectively.

  Role & responsibilities

Preferred candidate profile