Growth Associate/Assistant Manager

Location-NOIDA

Assistant Manager- Growth

CTC-12 L

Role Overview

The Growth Associate will support the Growth Head in managing digital engagement, agent retention, and product penetration for financial services. This role involves execution-focused tasks: execution CRM campaigns (WhatsApp, SMS, RCS, PNs, MarTech Digital Journeys, Internal CRMs), segmenting user cohorts, tracking campaign effectiveness, creating dashboards, and coordinating across products, CRM, creative, and analytics teams

Key Responsibilities

• Assist in building and maintaining the digital growth calendar for AEPS, DMT, BBPS, CMS, and other verticals.

• Support agent engagement and retention activities, including messaging, loyalty programs, and satisfaction surveys.

Execute and monitor structured lifecycle programs across SMS, WhatsApp, and in-app platforms in coordination with product and CRM teams.

• Prepare and update growth dashboards, campaign reports, and partner feedback summaries for internal review.

• Collect, collate, and analyze data related to agent performance, product adoption, and campaign effectiveness using spreadsheets and analytics tools.

• Aid in segmenting and targeting agent cohorts for personalized communication and incentive programs.

• Help monitor the NPS/SAT process via monthly trackers and assist with continuous improvement initiatives.
• Coordinate with analytics to update lifecycle drop-off and usage reports and support interventions to drive adoption.

• Gather on-ground products or pricing feedback and relay structured insights to relevant functions.

Skills & Capabilities Required

Understanding B2B & B2C growth and customer lifecycle marketing, preferably within fintech, payments, or rural distribution models.

• Proficient knowledge of MarTech tools as - User segmentation & Customer engagement platform (Net Core Cloud, Clever Tap, MoEngage), CPaaS communication tools (GupShup, Mtalkz)

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• Proficiency with Google Sheets, Excel, basic CRM dashboards, or analytics/reporting tools.

• Ability to organize, analyze, and present data clearly.

• Coordination and time management skills; structured approach to problemsolving.
• A learning mindset with execution bias and adaptability.