Group Product / Brand Manager

Specific Responsibilities

1. Managing and developing Brands and continuous measure of market data and product ranges.

2. Ensure the necessary knowledge to implement successful marketing plan to leverage sale performance

3. Creating, developing and deploying a successful innovative marketing plan to support the sales growth

4. Delivering marketing and creating long term and sustainable relationship with customer to improve product sales and market share.

5. Managing internal and external vendors.

6. Play important role in achieving budget, sales and profitability (Volume and turnover); and achievement of qualitative target.

7. Developing channel strategy, channel action plan (promotions, communication, merchandising, exhibitions, shows, loyalty incentive program and training

8. Monitoring market trends and competitor’s actions.

9. Designs, execute and monitor Campaign & special activities planning for Key Opinion Leaders and ensure ROI.

10. Participation in various CMEs, Doctor conferences.

11. Quarterly brand review & monitoring.

12. Strategizing & implementing product visual aid & leave behind literatures, advertisements for medical magazines, conference, journals.

13. Provide and arrange product training sessions for sales and marketing team, in conjunction with Training manager.

14. Monitoring product secondary sales trend and strategizing, suggesting & implementing change in strategy for desired results.

Other Duties

• To work within and adhere to all policies and procedures.

• To own and manage specific member programs assigned.

 • To carry out any other reasonable duties as requested by the line manager and other senior management members

Required Skills and Knowledge (Brief description of technical knowledge or skills needed to perform the job)

• Product launch handling

• Campaign handling

• Creative & out of the box thinking

• Presentation skills

• Ability to interact effectively and demonstrate appropriate business conduct and ethical principles

• Interact effectively with management and vendors at all levels and with different backgrounds and perspectives

• Adapt his/her position, decision, and/or strategy based on changing information and/or circumstances.

• Able to work in a calm, logical and professional manner at all times

Required Qualifications (Brief description of the educational background needed to perform the job)

• Graduate/Post graduate in marketing/ B Pharm/ M Pharm from a reputed institute.

Required Languages (Brief description of the language skills needed to perform the job)

• English and Hindi.

 Travel / Rotation Requirements (Brief description of any travel or rotation requirements)

• As and when required.