Group Head - Digital

Job Description

Description Position at EssenceMediaCom Group Head - Digital EssenceMediacom, Gurgaon Overview of job Digital media planning among the brands that are market leaders and have cult like following among its fan base. Person should have a good understanding on the digital media and sound knowledge of the performance media - search, social, affiliates and all the comes with it. Reporting of the role - Director - Digital 3 best things about the job: Working on a cult brand and the global market the playfield Digital core to the business, but not e-business Evangelize Tech innovation to build efficiencies In three months: Work with all constituents of digital eco-system under one single roof Introduce digital channels across media and get the optimum performance media mix across existing clients In six months: Learnt about effectively pitching 360 digital products to clients Worked with a diverse team of media buyers and planners across 360-degree media and beyond In 12 months: Emerged as a coveted champion and go-to person on digital marketing solutions Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners Responsibilities: Understand client objectives, category/competitive trends for various product categories Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews. Understand client objectives, category/competitive trends for various product categories Develop and strike partnership deals with key publishers and large affiliates Ability to steer client review meetings on regular basis What you will need: Minimum 5-7 years in digital media planning and buying Excellent written and oral communication skills combined with outstanding presentation skills Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) - Preferred Applied knowledge of 3rd party ad serving, website and tracking and associated technologies - Preferred Intermediate to advanced analytical skills, specifically relating to performance data and metrics - Preferred Strong interpersonal and communication skills Problem-solving skills Abreast with the latest technology that will affect digital advertising Worked closely with publisher partners to elevate industry standards in-line with client needs. Exposure to affiliate and programmatic technologies People managing skills More about EssenceMediacom: A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media s shared core values: o Be Extraordinary by Leading Collectively to Inspire transformational Creativity. o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.