Graphic Designer Social Media - Fashion Industry

Graphic Designer Social Media Job Profile - Fashion Industry

Job Summary:

We are looking for a dynamic and trend-savvy Social Media cum Graphic Designer with animation and motion graphics expertise having 2–4 years of experience in the fashion industry. This role is ideal for someone who understands both compelling visual design and the fast-paced, ever-evolving world of social media. You’ll be responsible for conceptualizing and executing high-impact visual content across digital platforms.

Key Responsibilities:

🎨 Graphic Design Responsibilities:

• Design creative assets for campaigns, product launches, and fashion collections across digital (web banners, emailers, mobile assets) and print (lookbooks, flyers, packaging).

• Create mood boards, seasonal branding concepts, and trend-based visual directions.

• Develop eye-catching product and promotional visuals for online and offline marketing.

• Create assets that align with upcoming drops, or collections.

• Design internal marketing materials, including store displays, event invites, and press kits.

• Maintain brand consistency across all touchpoints.

📱 Social Media Responsibilities:

• Design and manage daily content (static posts, reels, carousels, stories, covers) for platforms like Instagram, Facebook.

• Work closely with influencers, and photographers to execute campaigns and assist in collection photoshoots.

• Create animated or motion graphics (e.g., GIFs, Instagram stories, teaser videos) to drive engagement.

• Analyze post-performance and suggest content optimizations based on visual appeal and audience interaction.

• Keep up with social trends, hashtags, meme culture, and visual storytelling formats relevant to the fashion audience.

• Design assets for paid ad campaigns (Meta/Instagram Ads, Google ads, etc.).

Requirements:

• Bachelor's degree in Graphic Design, Fashion Communication, Visual Arts, or related discipline.

• 2–4 years of experience in graphic design and social media content creation, preferably in a fashion or lifestyle brand.

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom); knowledge of After Effects, Premiere Pro, and Figma is a plus.

• Deep understanding of fashion trends, branding, and Gen Z/millennial social media behaviors.

• Strong design aesthetic with an emphasis on typography, layout, and color.

• Portfolio that demonstrates both static and motion design in fashion/retail/e-commerce.

• Familiarity with social media management tools (e.g., Meta Business Suite, Zoho social) is a bonus.

• Ability to work in a fast-paced environment, manage multiple tasks, and meet deadlines.

• A self-starter with strong communication and collaboration skills.

Preferred Add-ons:

• Basic photography or styling knowledge for shoots or flatlays.

• Video editing and reel creation for behind-the-scenes and campaign teasers.

• Experience working with influencers, stylists, or PR teams.

• Awareness of SEO basics for social captions and blog visuals.

• Interest in sustainable fashion, streetwear, or luxury fashion (depending on brand niche).

Please email resume on creative@ourlove.in