Google Ads Specialist

As a Google Ads Campaign Manager, your role involves planning, creating, and managing various Google Ads campaigns such as Search, Display, YouTube, Performance Max, and Shopping. Your responsibilities will include: - Performing keyword research, competitor analysis, and audience targeting to ensure effective campaign strategies. - Writing and optimizing ad copies to achieve high Click-Through Rates (CTR) and conversions. - Managing daily budgets, bids, and overall campaign performance to meet set goals. - Tracking, analyzing, and reporting campaign results using Google Ads & Analytics for data-driven decision-making. - Conducting A/B tests for ads, landing pages, and bidding strategies to continually improve performance. - Optimizing campaigns for conversions, Cost Per Lead (CPL), and Return on Investment (ROI). - Staying updated with the latest Google Ads trends, policies, and best practices to implement cutting-edge strategies. - Collaborating with the design and content team to enhance ad creatives and landing pages for better campaign performance. In this role, you will be using various tools including: - Google Ads (Search, Display, Shopping, YouTube, Performance Max) - Google Analytics / GA4 - Google Tag Manager (GTM) - Keyword Planner & Similar Tools (SEMrush, Ahrefs, Ubersuggest, etc.) - Excel / Google Sheets for reports & analysis - Looker Studio (Google Data Studio) for creating dashboards This is a full-time position that requires you to work in person at the designated work location. As a Google Ads Campaign Manager, your role involves planning, creating, and managing various Google Ads campaigns such as Search, Display, YouTube, Performance Max, and Shopping. Your responsibilities will include: - Performing keyword research, competitor analysis, and audience targeting to ensure effective campaign strategies. - Writing and optimizing ad copies to achieve high Click-Through Rates (CTR) and conversions. - Managing daily budgets, bids, and overall campaign performance to meet set goals. - Tracking, analyzing, and reporting campaign results using Google Ads & Analytics for data-driven decision-making. - Conducting A/B tests for ads, landing pages, and bidding strategies to continually improve performance. - Optimizing campaigns for conversions, Cost Per Lead (CPL), and Return on Investment (ROI). - Staying updated with the latest Google Ads trends, policies, and best practices to implement cutting-edge strategies. - Collaborating with the design and content team to enhance ad creatives and landing pages for better campaign performance. In this role, you will be using various tools including: - Google Ads (Search, Display, Shopping, YouTube, Performance Max) - Google Analytics / GA4 - Google Tag Manager (GTM) - Keyword Planner & Similar Tools (SEMrush, Ahrefs, Ubersuggest, etc.) - Excel / Google Sheets for reports & analysis - Looker Studio (Google Data Studio) for creating dashboards This is a full-time position that requires you to work in person at the designated work location.