Google Ads Specialist

As a Google Ads Expert at our company in Vadodara, your role will involve managing and optimizing paid campaigns across various Google platforms. You will also have the opportunity to work on Meta (Facebook/Instagram) Ads. Your responsibilities will include: - Planning, creating, and managing PPC campaigns across Google Ads (Search, Display, YouTube, and Shopping). - Conducting keyword research, creating ad copies, and performing A/B testing to enhance ad performance. - Optimizing campaigns to achieve maximum ROI and conversion goals. - Monitoring daily performance metrics, preparing campaign reports, and managing budgets efficiently. - Keeping updated with the latest Google Ads trends, tools, and algorithm updates. - Collaborating with marketing and design teams to create effective landing pages and ad creatives. - (Optional) Running and optimizing Meta (Facebook/Instagram) Ads campaigns. To excel in this role, you should meet the following qualifications: - Bachelor's degree in Marketing, Business, or a related field. - Minimum 2 years of hands-on experience in managing Google Ads campaigns. - Certification in Google Ads is preferred. - Experience with Meta Ads (Facebook/Instagram) will be a plus. - Strong analytical skills with knowledge of Google Analytics and conversion tracking. - Excellent communication and reporting skills. - Ability to work independently and as part of a team in a fast-paced environment. In addition to the specific job requirements, we offer leave encashment as a benefit. You will need to be based in Vadodara, Gujarat, or be willing to relocate to the area for this full-time position. A diploma is preferred as an educational background, and experience with keyword research and Google Analytics is also preferred. This role will provide you with the opportunity to showcase your expertise in Google Ads and Meta Ads while working in a dynamic marketing team environment.,