Google Ads Specialist

As a Google Ads Specialist, your role will involve planning, creating, and managing various Google Ads campaigns across different platforms such as Search, Display, YouTube, Performance Max, and Shopping. You will be responsible for conducting keyword research, competitor analysis, and audience targeting to optimize campaign performance. Your key responsibilities will include: - Writing and optimizing ad copies to ensure high click-through rates (CTR) and conversions. - Managing daily budgets, bids, and overall campaign performance effectively. - Tracking, analyzing, and reporting campaign results using Google Ads & Analytics. - Running A/B tests for ads, landing pages, and bidding strategies to improve campaign outcomes. - Optimizing campaigns for conversions, cost per lead (CPL), and return on investment (ROI). - Staying updated with the latest Google Ads trends, policies, and best practices. - Collaborating with the design and content team to enhance ad creatives and landing pages. In this role, you will be utilizing a range of tools including Google Ads (Search, Display, Shopping, YouTube, Performance Max), Google Analytics/GA4, Google Tag Manager (GTM), Keyword Planner & Similar Tools (e.g., SEMrush, Ahrefs, Ubersuggest), Excel/Google Sheets for reports & analysis, and Looker Studio (Google Data Studio) for dashboards. Please note that this is a full-time position that requires you to work in person.,