Google Ads Specialist

Job Description

Key Responsibilities: Campaign Strategy & Planning: Develop and implement advertising strategies to target specific audiences based on project goals and marketing objectives. Conduct keyword research and analysis to identify relevant keywords and phrases. Determine appropriate bidding strategies and budgets. Create and launch new campaigns, ad groups, and accounts. Campaign Management & Optimization: Manage and optimize existing campaigns to improve performance and ROI. Continuously monitor campaign performance, analyzing key metrics like clicks, impressions, conversions, and cost per conversion. Adjust bids, targeting settings, and ad copy based on data analysis and performance trends. Conduct A/B testing on ads and landing pages to identify effective strategies. Reporting & Analysis: Prepare regular reports on campaign performance, highlighting key results and insights. Identify areas for improvement and recommend optimization strategies. Technical Skills & Knowledge: Proficiency in Google Ads platform and related tools (e.g., Google Analytics). Understanding of search engine marketing (SEM) and pay-per-click (PPC) principles. Knowledge of digital marketing trends and best practices. Collaboration & Communication: Collaborate with other marketing team members and stakeholders. Communicate campaign performance and recommendations effectively. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹30,000.00 per month Schedule: Day shift Monday to Friday Work Location: In person