Google Ads Specialist

Job Title: Google Ads Specialist
Job Type: Full-Time
Location: Golpark Kolkata

About the Role

We are looking for an experienced and results-driven Google Ads Specialist to manage, optimize, and scale our paid advertising campaigns. The ideal candidate has deep knowledge of Google Ads, strong analytical skills, and a proven track record of driving profitable results.

Key Responsibilities

• Plan, create, and optimize Google Ads campaigns across Search, Display, YouTube, and Performance Max.
• Conduct keyword research, audience targeting, and competitor analysis.
• Monitor campaign performance daily and make data-driven adjustments.
• Prepare weekly and monthly performance reports with actionable insights.
• Develop A/B tests for ad copy, landing pages, and targeting strategies.
• Manage budgets and maximize ROI across all campaigns.
• Collaborate with international marketing and content teams to ensure consistent brand messaging.
• Stay updated on the latest international Google Ads trends, tools, and best practices.

Requirements

• 2–5+ years of hands-on experience managing Google Ads campaigns international.
• Strong understanding of PPC strategy, bidding methods, and conversion tracking.
• Experience with International Google Analytics, Google Tag Manager, and other analytics tools.
• Google Ads Certification (preferred).
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and meet deadlines.

Preferred Qualifications

• Experience with e-commerce, lead generation, or high-budget campaigns.
• Knowledge of SEO, social media ads, or other digital marketing channels.
• Familiarity with landing page builders (e.g., Unbounce, WordPress).

Benefits

• Competitive salary
• Flexible working hours / Remote options
• Growth and training opportunities
• Performance-based incentives
• Friendly, supportive team environment

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person