Google Ads Specialist (Demand Gen & YouTube)

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About The Role

results-driven Google Ads Media Buyer

managing and scaling paid media campaigns across Demand Gen and YouTube

ROI, ROAS, and customer acquisition costs

Key Responsibilities

• Plan, create, manage, and optimize Google Ads campaigns across Demand Gen and YouTube.
• Conduct keyword research, audience targeting, and competitive analysis to shape strategy.
• Write compelling ad copy and collaborate with the creative team to develop high-converting ad assets.
• Monitor campaign performance daily, adjusting bids, budgets, and targeting to meet aggressive KPIs.
• Execute A/B testing of creatives, ad formats, and landing pages to maximize results.
• Analyze campaign data, build reports, and provide actionable performance insights.
• Stay updated with the latest platform features, trends, and best practices in paid media.
  

Required Qualifications (No Exceptions)

• 3+ years of proven experience in high-performance Google Ads media buying (Demand Gen & YouTube).
• Hands-on experience managing ad spends of $5,000+/day across multiple accounts.
• Expertise in Google Ads, GA4, Google Tag Manager, and conversion tracking setups.
• Strong skills in data-driven optimization, scaling campaigns, and lead generation strategies.
• Exceptional ability to manage multiple accounts, budgets, and strict performance targets.
• Strategic thinker with critical problem-solving skills and a performance-first mindset.
• Willingness to work in EST time zones (aligned with US, Europe, or Australia/NZ markets).