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Lightfire Solutions
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Google Ads & Meta Ads Specialist UK Shift

Google Ads & Meta Ads Specialist UK Shift

Lightfire Solutions

2 - 7 years

5 - 9 Lacs

noida

Posted:4 hours ago| Platform:

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Skills Required

analytical skills lead generation copy writing google analytics provident fund competitor analysis content designing digital advertising utm testing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Plan, launch, and optimize Google Ads campaigns (Search, Display, Shopping, YouTube).

Manage and scale Meta Ads across Facebook and Instagram via Meta Ads Manager.

Conduct keyword research, audience targeting, and competitor analysis.

Create and test ad creatives, copies, and evaluate landing page performance.

Monitor campaign performance, manage budgets, and ensure proper tracking via UTM/GA4.

Generate detailed reports and actionable insights to improve campaign performance.

Work closely with content/design teams to align ad strategy with brand messaging.

Requirements:

Minimum 2 years of experience in digital advertising (Google + Meta platforms).

Deep understanding of Google Ads (Search, Display, Shopping, YouTube).

Proficiency with Meta Ads Manager and campaign optimization.

Familiarity with tools like Google Analytics, Tag Manager, Google Keyword Planner, UTM builder.

Strong analytical skills with data-driven decision-making ability.

Excellent command of ad copywriting, A/B testing, and CTR optimization.

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Google Ads & Meta Ads Specialist UK Shift