Google Ads (AdWords) Specialist – App Promotion

Google Ads Specialist

You’ll work closely with our growth and analytics teams to scale installs, improve retention, and maximize ROI.

Key Responsibilities:

• Plan, create, and optimize

  Google App Campaigns (UAC)

  for Android apps.
• Manage campaign budgets, bids, and creatives to achieve CPI and ROAS goals.
• Analyze campaign data to identify user behavior trends and optimize performance.
• Coordinate with design and product teams to improve creative assets and landing experiences.
• Run

  A/B tests

  for ad copy, targeting, and creative variations.
• Work with

  Firebase, Play Console, and Google Analytics

  for data-driven insights.

Requirements:

• Minimum

  1 year of experience

  managing

  Google App Campaigns (AdWords)

  .
• Strong understanding of

  mobile attribution

  and

  conversion tracking

  .
• Familiarity with Firebase, MMPs (AppsFlyer / Adjust), and Google Analytics for Firebase.
• Proven success in scaling installs or lowering CPI in app-based campaigns.
• Analytical mindset with good Excel / data-visualization skills.

Good to Have:

• Experience with

  Facebook Ads / Meta campaigns

  for app promotion.
• Understanding of

  ASO (App Store Optimization)

  .
• Knowledge of creative trends in Tier-1 markets (USA, UK, Canada, etc.).

How to Apply:

info@hangoverstudios.com