GM - Operational Channel Marketing

Job Description

Channel Marketing Manager is a pivotal role in defining and executing the channel transformation strategies across the principal distribution channel of the organization. This enriching role exposes the incumbent to all the major business units of the organization and offers deep learning across various GTMs and segments. An ideal mix of strategy and execution with rich exposure on GTMs, Program Management, Strategy, Execution, Legal, Compliance, Policy Formulation, Short term tactical approach and Long term strategic direction. Highly visible role which offers an opportunity to have close interaction with Sales, Offer, Finance, Strategy, Legal, Compliance, Credit and Logistics teams, across the country. Key responsibilities of this role Developing Marketing Strategies: Create and implement channel-specific marketing plans and strategies. Coordinate with various stakeholders departments to optimize channel performance Program Management Market Research and Analysis: Research market trends and competitors to develop short term tactical programs and long term strategic direction. Analyze data to recommend changes to marketing and business development strategies Collaboration and Coordination: Work closely with various teams to ensure the delivery of desired KPIs. Sales, Offer, Logistics, Finance, Credit, Legal, Compliance, Logistics etc. Maintain relationships with key channel partners and support in business enhancement. Campaign Management: Design and execute promotional events and programs for channel partners Oversee the creation and implementation of marketing campaigns across multiple channels Budget and ROI Tracking: Monitor channel marketing budgets and track return on investment (ROI). Forecast and report on channel sales Training and Development: Develop and implement training programs for channel partners Skills and Qualifications Required Analytical Skills: Ability to analyze market data and trends. Impressive knowledge on Excel, Power BI, Power Point to present th