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GM - Operational Channel Marketing

GM - Operational Channel Marketing

Schneider Electric

5 - 9 years

0 Lacs

haryana

Posted:2 months ago| Platform: Shine logo

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Skills Required

analytical skills program management communication relationship building creativity

Work Mode

On-site

Job Type

Full Time

Job Description

The Channel Marketing Manager plays a pivotal role in defining and executing channel transformation strategies across the principal distribution channel of the organization. This role offers exposure to all major business units and various Go-To-Market strategies and segments. It requires a blend of strategy and execution, including expertise in GTM's, Program Management, Strategy, Execution, Legal, Compliance, Policy Formulation, Short-term tactical approaches, and Long-term strategic directions. The position is highly visible, involving close interaction with Sales, Offer, Finance, Strategy, Legal, Compliance, Credit, and Logistics teams nationwide. Key responsibilities include developing marketing strategies by creating and implementing channel-specific marketing plans, coordinating with stakeholders to optimize channel performance, conducting market research and analysis to recommend changes to marketing strategies, collaborating with various teams to achieve desired KPIs, managing campaigns and promotional events for channel partners, tracking budgets and ROI, forecasting and reporting on channel sales, and developing training programs for channel partners. The ideal candidate should possess analytical skills to analyze market data, proficiency in Excel, Power BI, and Power Point for data presentation, strong program management abilities, excellent verbal and written communication skills, relationship-building skills with partners and stakeholders, creativity in developing marketing campaigns, knowledge of various Go-To-Market strategies and transformation programs, an MBA degree, and technical knowledge (desirable but not necessary). This is a full-time position requiring Req: 009FT5.,

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GM - Operational Channel Marketing