GM Digital Marketing Specialist

Company Description

Mechtronz is one of the fastest-growing companies specializing in Automated Annual Maintenance Contract (AMC) services for corporate and industrial sectors. We deliver end-to-end solutions for IoT-based Smart Preventive and Predictive AMC for a variety of operating assets. Our innovative approach ensures optimal performance and efficiency of critical infrastructure. We are committed to providing cutting-edge service offerings that meet the evolving technological needs of our clients.

Role Description

This is a full-time, on-site role located in the Greater Kolkata Area for a GM Digital Marketing Specialist. The GM Digital Marketing Specialist will oversee and execute all aspects of digital marketing operations, including strategy development, performance monitoring, and content creation. Responsibilities include managing online campaigns, SEO, SEM, analyzing digital marketing metrics, and driving engagement and conversion. The candidate will also coordinate with cross-functional teams to align marketing efforts with organizational goals and contribute to the overall growth of Mechtronz's digital presence. The position offers a work from home and Weekly Office visit for Next week campaign strategy and present week work activation results.Key Responsibilities:Run paid ads on Google, Facebook, etc.Improve social media platforms presence through engaging content.Perform keyword research and improve SEO rankings.Track campaign performance, optimize spends when necessary and prepare reports.Work with service teams for smooth execution.Come up with innovative digital marketing campaigns & strategies.Hands on Experience on Adobe Photoshop,and Video making software and tools.Job Requirements:The minimum qualification for this role is Graduate(Mass communication is preferred)and 2 - 6+ years of experience. Knowledge of SEO/SEM, Google Ads, Meta Ads and basic analytics is also important for this role.• It is a Full Time Digital Marketing job for candidates with 2 - 6+ years Experience.Salary -6 Lac CTC.