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Global Media Strategist

Global Media Strategist

Salesforce

8 - 12 years

0 Lacs

karnataka

Posted:2 days ago| Platform: Shine logo

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Skills Required

digital marketing media planning analytical skills communication skills salesforce google analytics tableau excel vendor management performance marketing b2b industry paid media channels problemsolving skills collaboration skills

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: As a Global Media Strategist at Salesforce, you will be responsible for managing the paid media strategy and delivery for Salesforce's Paid Media Campaigns in the India market. Your primary focus will be on driving engagement and pipeline growth through high-impact, measurable marketing investments that create quality pipeline and revenue growth for Salesforce in India. You will work collaboratively with various teams including media agencies, field marketing, product marketing, global integrated marketing, AdTech, campaign operations, and media intelligence teams to build effective and efficient paid media programs. Key Responsibilities: - Digital media planning and buying - Developing media briefs and briefing the media agency - Delivering media channel plans - Defining audience targeting and messaging strategy - Budget allocation and forecasting - Media delivery oversight - Performance tracking and optimization - Reporting and insights generation - Innovation, testing, and learning - Cross-team collaboration with key external stakeholders Qualification Required: - At least 8 years of professional experience in performance marketing or digital marketing, preferably in the B2B industry - Experienced in managing budgets of varying sizes - Strong understanding of media planning and fluency across various paid media channels - Excellent analytical and problem-solving skills - Strong team player with exceptional communication and collaboration skills - Proficiency in tools such as Salesforce, Google Analytics, Tableau, Excel - Experience in managing vendors and media agencies Additional Details: This position is based at Salesforce's Bangalore office with an expected in-office time of 2-3 days per week. If you are passionate about driving results through demand generation, thrive in a fast-paced environment, and have a strong track record of building relationships with stakeholders, then you might be the perfect fit for this role at Salesforce. If you believe in utilizing business as a platform for positive change and are looking to make an impact in the world of marketing and communications, then Salesforce is the right place for you.,

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Global Media Strategist