Global Digital Account Manager

Job Description

Department - Commercial, GBS Location - Novo Nordisk-GBS, Bangalore Does your motivation come from challenges and working in a dynamic environment? Do you thrive in a working environment where close collaboration with key stakeholders and strategic alignment is essential? Do you have a can-do attitude with continuous improvement as one of your career objectives? Then we might have the right position for you. Apply now and join a growing team, working in a global environment. The Position The position will act as an expert within paid, owned and earned digital media strategy and activation to deliver best in class recommendations, insights and performance that will drive business impact. The position is a part of the Digital Media Excellence in Customer Engagement Execution team. To co-develop targets and KPIs that reflects business goals for our brands and commercial teams in global and affiliates to establish the success criteria of the campaigns and measure impact across the organization. Additionally, this role will be collaborating with external partners and vendors across HQ, regions and affiliates. Some of the important tasks are listed below Be the go-to expert for consulting as well as creating and implementing digital strategies. Be hands-on person for media planning across channels ensuring optimal orchestration and performance. Build recommendation that supports brand and business objectives, and campaigns setup across global commercial teams and local affiliates. Project manage new initiatives in Digital Media Hub including media planning, new tech platforms, process improvement, branding of services etc. Be a subject matter expert within at least one of the following channelsGoogle, social media or 3rd Party Media and Collect and analyse data, identify trends and insights to achieve maximum ROI. Understand multi- and omnichannel approach to earned, owned and paid media and provide a holistic view on performance based on the insights and Monitor website performance and track user engagements across platforms. Qualification Masters degree or above in marketing/projects/media/business management. Has +5 years of relevant work experience. Proven work and hands-on experience as a Digital Account Manager or Digital Strategist. Profound experience in translating business objective to digital strategies. Candidate must be an expert within their field and have their digital tool box in order in particular within Paid Media. Hands on experience of either Google, Social Media or 3rd Party Media. Great stakeholder management, interpersonal and communication skills. Strong data understanding and interest. Ability to analyze data and provide evidence-based recommendations. Critical thinker and problem-solving skills. Good time-management skills. About the department The Commercial GBS unit is responsible for driving deliverables for multiple Corporate Vice President (CVP) areas including Insulin, GLP-1 and Obesity Marketing, Market Access, Customer Engagement, Commercial Planning and Commercial Operations. In Global Customer Engagement team we are passionate about driving quality engagement with internal and external customers across digital and hybrid channels.