Generative Engine Optimization (GEO) Marketing Specialist

Generative Engine Optimization (GEO) Marketing Specialist

Company:

Location:

About the Role

AI-generated answers

AI-first content discovery

Key Responsibilities:

GEO Strategy & Experimentation

• Build strategies for

  visibility in AI responses

  , not just search engine result pages (SERPs)
• Understand and influence how content is

  cited, retrieved, or paraphrased

  by LLMs
• Design

  prompt-based testing frameworks

  to evaluate brand presence in AI platforms
• Collaborate with SEO, content, and product teams to adapt digital assets for generative engines

Research & Implementation

• Stay updated with ChatGPT, SGE, Bing AI, Claude, Gemini, and Perplexity behavior
• Audit competitor mentions and citations in AI tools
• Create or optimize content with

  structured data, entity richness, and source authority

• Track how structured answers evolve across

  zero-click AI summaries vs. traditional snippets

Cross-Team Collaboration

• Work with content teams to build

  AI-citable content formats

• Suggest UX/design improvements to enhance AI understanding
• Coordinate with devs to implement schema, canonical tags, JSON-LD, etc.

Required Skills & Background:

• 2 - 5 years

  in

  SEO, content strategy, or digital marketing

• Deep interest or hands-on experience with

  LLMs and AI content discovery

• Exposure to

  ChatGPT, Perplexity, Claude, Bing AI, or Google SGE

• Strong research mindset and

  experimentation-driven approach

• Familiar with tools like

  Ahrefs, SEMrush, SurferSEO

  , and optionally GPTs or plugins
• Solid grasp of

  entities, topic modeling, and structured content optimization

Nice to Have (Bonus Points):

• Built or tested

  RAG pipelines, LLM prompts, or custom GPTs

• Experience with

  schema.org, knowledge graphs, or API-fed content

• Technical SEO or AI/ML content experience is a strong advantage
• Prior work optimizing content for

  voice assistants, zero-click search

  , or knowledge panels

Why Fission?

• Were a

  future-forward AI + B2B services company

  , blending marketing with technology
• Work across brands like

  PixelRevs, Neodrafts, and GeoQT.com

• Build

  first-mover advantage in GEO marketing

  with full leadership support
• Grow into

  head of GEO visibility

  as this field matures