General Trade Sales - TL

Role & responsibilities

Why Join HCCB?

Welcome to the world of HCCB!

We are a story of SOUL and SCALE, HEAD and HEART, STEEL and TECHNOLOGY, PEOPLE and COMMUNITY. Our operations started in 1997 with the simple aim of making beverages for the India of the 21st century. Two decades later, we are one of Indias top FMCG companies. Only because fellow Indians, who have faith in the quality and purity of our products, pick our beverages, 439 times per second. Our 15 factories, spread across India, manufacture the beverages that India wants. And if it is about India, we better make the best. With stringent processes, world-class machines, state-of-the-art equipment, and the best packaging materials, we make 68 different beverage products in multiple categories. In doing so, we strive to leave things better than we first inherited. Be it by skewing our energy sourcing towards renewable and clean energy, or collaborating with the local communities, to make their lives better.

We are HCCB, we are Inspired by India.

To read more about us on www.hccb.in or follow our social media handles.

Objective:

Title:

Function:

Work Location: Palgarh Any location

Job Responsibilities:

Sales Plan Execution:

a. Coordinate and achieve sales objectives for assigned Territory routes by brand and pack on a daily basis for secondary, primary volumes (Physical Cases & unit Cases), Gross revenue (GR) & Net revenue (NR).

b. Define route plans of the Market Growth Representatives, Account Developers to optimize coverage cost effectively and ensure adequate productivity.

Customer Management:

Market Expansion:

a. Drive Horizontal Expansion with respect to number of outlets opened versus target to improve business in the coming years.

b. Take up the responsibility of opening new outlets during market visits and provide necessary support in terms of elements, discounts, coolers etc.

c. Drive conversion of high value/ high visibility outlets to Depth Outlets (Happy Deal, Vision 2020, Teen & College Outlets, Outlets in Emerging Channels) and ensure execution as per Company norms.

d. Market share gain through various ground level interventions such as driving outlet level billing vertically & horizontally.

Market Execution:

5.

a. Carry out on job trainings with Market growth representatives (Off Role) to improve Execution skills on the job. Track PJP (Permanent Journey Plan) Compliance and other productivity Metrics of the team and provide inputs to improve the same via OJT

b. Evaluate performance and skills of MDs and provide inputs via on-the-job coaching, training etc.

c. Conduct Joint Weekly, Monthly Review with ASM to review performance wrt Sales, Execution Parameters of MDs and work on agreed actions.

d. Review Performance and market issues to be resolved via daily Gate Meetings

Budget Management:

a. Propose Discount spend for given set of outlets to drive business. Closely monitor customer outstanding and claims and ensure compliance to credit and other policies.

7.

Distribution Management:

Supervises:

Direct Reports:

Geographical Scope:

Reports To:

Business Knowledge:

Job Requirements:

Qualifications:

Experience:

Travel: