General Manager - Sales & Marketing

Role Overview: At Ueir Organic Foods, as the General Manager Sales and Marketing, you play a strategic leadership role focused on brand positioning, marketing strategy, business growth planning, and multi-channel revenue expansion. Your responsibilities include leading Brand, Digital, Performance Marketing, Retail Sales Strategy, and Financial Planning for Growth, creating a powerful synergy between creative marketing and hard business outcomes. Key Responsibilities: - Brand & Marketing Leadership - Own and evolve the brand identity and customer positioning for Ueir Organic Foods. - Build and lead high-impact campaigns across various platforms like Meta, Google, YouTube, influencer networks, and offline activations. - Ensure consistent storytelling across retail, caf, D2C platforms, and social media. - Develop viral, value-based content strategies that build emotional customer connection. - Monitor brand health metrics including awareness, recall, sentiment, and customer trust. - Business Growth & Strategy - Craft and execute quarterly and annual marketing & growth plans. - Drive monthly revenue targets for both retail and online verticals. - Coordinate closely with product, supply chain, operations, and cafe teams for launch rollouts. - Leverage data to scale high-performing SKUs and campaigns. - Online & Retail Sales Oversight - Align marketing and sales funnel performance across online store (D2C), marketplaces, and physical outlets. - Support retail teams with footfall generation campaigns, in-store experience, and LTV strategies. - Implement conversion-focused marketing for online channels: SEO, paid ads, email, affiliates, and performance tracking. - Business Planning & Financial Forecasting - Collaborate with finance and leadership team to plan marketing budgets, revenue projections, and cost vs ROI models. - Forecast and track key KPIs including CAC, ROAS, Customer LTV, online/offline sales contribution, profitability targets. - Ensure profitable growth with a sharp eye on unit economics and operating margins. Team Leadership & Collaboration - Build and manage internal marketing team, agencies, creative partners, and performance vendors. - Collaborate cross-functionally with operations, finance, product development, and customer service. - Set clear KPIs for teams, and drive accountability through dashboards and reviews. Key Requirements: - 8-15 years of experience in Brand, Marketing, or Growth roles, ideally in D2C, FMCG, or Retail sectors. - Proven track record of scaling brands & revenues across digital and retail. - Strong understanding of brand-building and data-driven marketing. - Experience managing P&L, sales forecasting, marketing budgets, and business projections. - Leadership experience with cross-functional teams and agency partners. - Passion for organic, sustainable, and clean food movements is a strong plus.,