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Electronic Arts
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General Manager - Publishing

General Manager - Publishing

Electronic Arts

5 - 10 years

7 - 12 Lacs

Hyderabad

Posted:2 weeks ago| Platform:

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Skills Required

Relationship management Digital media Due diligence Publishing Strategic partnerships Business Development Manager Analytical Social media Healthcare Wellness

Work Mode

Work from Office

Job Type

Full Time

Job Description

Position Overview

We are seeking a dynamic and strategic

General

Manager - Publishing, India to lead EAs expansion in one of gamings fastest-growing markets. This is a foundational leadership role responsible for establishing EA s presence in India, accelerating our growth trajectory, and championing the hyper-culturalization of our products and experiences for Indian players.

India is forecast to reach a $1.5B gaming market by 2028, growing at 12.4% CAGR the highest globally. This role offers a rare opportunity to shape EAs footprint from the ground up in this strategic, mobile-first, culturally vibrant market.

Responsibilities:

Market Leadership & Strategy

Define and execute a 5-year publishing roadmap for EA in India
Represent EA s interests in the Indian market across industry forums, media, and government stakeholders
Lead go-to-market planning, market entry initiatives, and long-term country positioning

Business Development & Partnerships

Identify and secure strategic partnerships to accelerate user acquisition, engagement, and monetization
Develop local alliances across platform partners, telcos, OEMs, payments, and esports organizations
Lead due diligence for local BD/M&A opportunities

Product Hyper-Culturalization & Advocacy

Partner with global franchise and studio teams to localize and culturally adapt EA titles for India
Influence product roadmaps with India-specific content, features, pricing, and tech requirements
Act as the Indian player voice across FC Mobile, Cricket-related IP, and other high-potential franchises
Drive the execution of EAs Hyper Culturalisation Tier Framework for India

Marketing, Community & Brand

Champion EAs brand in India through storytelling, social media, partnerships, and creator ecosystems
Leverage tentpole cultural and sporting moments (e.g. IPL, Diwali, AFC Asian Cup) for campaign planning

Commercial Performance & Publishing Excellence

Own India s growth KPIs and engagement metrics
Monitor market trends, player behaviors, and competitor strategies to drive real-time optimization
Drive acquisition, retention, and monetization strategies using a test-and-learn approach
Provide monthly reporting and commercial insights to regional and global leadership

Qualifications

Required

8+ years in gaming, digital media, entertainment, or tech, with a proven track record in India
Strong understanding of India s mobile gaming ecosystem and free-to-play monetization models
Demonstrated experience in business development, or market growth roles
Excellent relationship management and cross-cultural communication skills
Analytical and data-driven decision maker with strong commercial acumen

Preferred

Experience in sports titles, especially football or cricket games
Knowledge of live service game operations and publishing lifecycle
Existing network within Indias gaming, telco, payments, and entertainment sectors
Understanding of cricket and football fandom in India
Experience working in a matrixed or global organization
MBA or advanced business/marketing degree

Reporting Line: Reports to Regional Director, Asia Publishing & Emerging Markets

Travel Requirement: 25% within India and internationally

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General Manager - Publishing