General Manager (Corporate Marketing) Perfumes

You will be working as the General Manager Sales & Marketing (Perfumes) for an Indian FMCG Group company located at Noida (Corporate Headquarters). You will report to the Sr. Vice President (Marketing) and will not have any direct reports. **Role Overview:** As the General Manager Sales & Marketing (Perfumes), your primary objective will be to build and scale the Perfume category for the organization. You will be responsible for leading end-to-end Sales and Marketing operations for perfumes. **Key Responsibilities:** - Develop an overall product and marketing strategy for perfumes, including product range, SKUs, pricing, packaging, distribution, and promotion. - Engage with multiple sales formats to drive product placement and revenue growth. - Conduct competitive scans and provide market intelligence. - Oversee consumer research to align with trends and preferences. - Collaborate with branding and communication agencies for campaigns and creatives. - Innovate on packaging formats for different occasions and consumer segments. - Work with perfume vendors for sourcing and development. - Design and execute sales promotion plans. - Drive sales tie-ups and partnerships to boost market penetration. **Qualification Required:** - MBA in Marketing (mandatory) The ideal candidate should have 15-20 years of total experience in Sales & Marketing, with 8-10 years specifically in the perfume industry. You should possess a strong understanding of premium and luxury segments. Key Skills & Competencies: - Thorough knowledge of the perfume industry, including product, packaging, pricing, competition, and market trends. - Strategic thinking and execution capabilities. - Excellent communication and analytical skills. - Creative mindset for branding, packaging, and product innovations.,