General Manager Category Marketing

Honasa Consumer Limited (HCL) is the fastest-growing Beauty & Personal Care house of brands, creating the FMCG conglomerate of the future. Built on the values of Honesty, Natural ingredients, and Safe care, HCL addresses the needs of consumers through innovative products, evolved propositions, direct-to-consumer marketing, and e-commerce fulfillment. With brands like Mamaearth, The Derma Co., Aqualogica, and BBlunt, HCL currently serves over 500 cities across India, building an ecosystem that benefits both consumers and the community at large. The company is backed by leading investors such as Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners.

Job Overview –

The successful candidate will be responsible for End 2 End category growth, P&L management and marketing for the leading category { Skin or hair } at Mamaearth. Including managing the E2E value chain, developing the marketing strategy for its sub-categories and executing structured marketing capability building initiatives across revenue & marketing channels. Responsible for the brand experience across all touchpoints, by development and localization of the winning campaigns for the product portfolio. Would be expected to meet the topline and bottom line targets for the business; build long term competitive strength.

Responsibilities & Duties -

● Category and competition understanding with full knowledge of category landscape & market size

● Driving category marketing strategy and category development roadmap

● Consumer understanding and plan & execute any researches required for category understanding and development

● Product portfolio management

● ATL/BTL, marketing initiative across channels

● Developing & driving channel strategy (Digital, Ecomm, Offline, Others)

● P&L, cost management & financial operations

● Should be able to expand with the role & responsibilities over time

Minimum Qualification & Must Haves -

● MBA from a known tier 1 B-school

● Total of 8+ years experience of which at least 4+ years work experience in a category marketing or brand manager role

● Marketing exposure with an FMCG company preferred

● Prior P&L handling experience

● Expertise in driving marketing strategies across channels (Digital + Offline)

● Willing to upskill, unlearn and learn

● Great people skills and communication capabilities

● Agile enough to implement newly acquired knowledge for role benefit