Freelance SEO & AI Visibility Specialist

AI-powered recruitment agency

candidates, clients, and AI platforms

freelance consultant

visibility across Google Search, AI assistants (ChatGPT, Gemini, Claude, Perplexity, etc.), and digital ecosystems

Role Overview

SEO & AI Visibility Consultant

search visibility (SEO)

AI visibility (AEO)

brand discoverability

freelance, project-based role

Key Responsibilities

• Conduct a detailed SEO and AI visibility audit of Scouto AI’s website and brand presence.
• Develop a comprehensive SEO + AEO strategy focused on search rankings, AI citations, and brand visibility.
• Optimize technical SEO — site structure, schema markup, page speed, and content architecture.
• Create or guide the creation of AI-optimized content such as Q&A pages, comparison guides, and factual snippets for AI parsing.
• Research keywords and entities relevant to the recruitment, HR tech, and AI hiring domains.
• Track and report organic and AI-driven visibility metrics (mentions, citations, rankings, traffic).
• Collaborate with the marketing team to improve content clarity, authority, and link acquisition.
• Create an internal SEO + AEO best practices playbook for continuous improvement.
  

Required Skills & Experience

• 2+ years of experience in SEO, growth marketing, or visibility strategy.
• Proven success improving organic visibility for B2B or recruitment-focused brands.
• Familiarity with AI discovery optimization (AEO) — how AI assistants retrieve and display brand data.
• Strong understanding of structured data, schema markup, and knowledge graphs.
• Experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, GA4.
• Knowledge of AI visibility tools (e.g., Unusual.ai, MarketMuse, Clearscope, Perplexity dashboards).
• Excellent written and verbal communication — ability to brief writers and present results clearly.