Posted:1 week ago|
Platform:
Remote
Contractual
Job Description: Brand Architecture & Portfolio Strategy Consultant
Engagement Type: Strategic Advisory (Project-based / Retainer-based)
Duration: 4–6 weeks (with optional extension)
Location: Remote (India-focused consumer context preferred)
Role Objective
We are seeking a senior brand architecture and portfolio strategy consultant to help us design the optimal brand structure for launching and scaling multiple high-trust, advisory-only consumer verticals.
This role is not about logos, campaigns, or creative branding. It is about making a foundational business decision that will shape consumer trust, long-term brand authority, scalability, and investor readiness for the next 3+ years.
Business Context
We are building a consumer advisory platform that helps individuals and families make high-impact life decisions. All offerings are advisory-only. We do not execute, broker, sell leads, or act as a marketplace.
Key Responsibilities
• Recommend optimal brand architecture (master brand vs independent vs hybrid)
• Analyse consumer trust, psychology, and perception
• Design scalable portfolio structure for future verticals
• Evaluate cross-sell vs trust contamination risks
• Assess investor and valuation implications
• Deliver a 3-year brand architecture roadmap
Deliverables
• One clear recommended brand architecture
• Trade-offs explained in simple consumer language
• 3-year roadmap and launch rules
• Investor-readiness guidance
• Do’s and don’ts for future vertical launches
Ideal Consultant Profile
• 10+ years in consumer brand or strategy consulting
• Founder-facing advisory experience
• Strong understanding of consumer psychology
• Exposure to multi-category consumer businesses
• Comfortable taking clear, opinionated positions
Success Criteria
Founders can confidently present and defend the brand architecture to consumers and investors.
UrbanRoof Pvt. Ltd.
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Salary: Not disclosed
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