Freelance Brand Consultant

Job Description: Brand Architecture & Portfolio Strategy Consultant

Engagement Type: Strategic Advisory (Project-based / Retainer-based)

Duration: 4–6 weeks (with optional extension)

Location: Remote (India-focused consumer context preferred)

Role Objective

We are seeking a senior brand architecture and portfolio strategy consultant to help us design the optimal brand structure for launching and scaling multiple high-trust, advisory-only consumer verticals.

This role is not about logos, campaigns, or creative branding. It is about making a foundational business decision that will shape consumer trust, long-term brand authority, scalability, and investor readiness for the next 3+ years.

Business Context

We are building a consumer advisory platform that helps individuals and families make high-impact life decisions. All offerings are advisory-only. We do not execute, broker, sell leads, or act as a marketplace.

Key Responsibilities

• Recommend optimal brand architecture (master brand vs independent vs hybrid)

• Analyse consumer trust, psychology, and perception

• Design scalable portfolio structure for future verticals

• Evaluate cross-sell vs trust contamination risks

• Assess investor and valuation implications

• Deliver a 3-year brand architecture roadmap

Deliverables

• One clear recommended brand architecture

• Trade-offs explained in simple consumer language

• 3-year roadmap and launch rules

• Investor-readiness guidance

• Do’s and don’ts for future vertical launches

Ideal Consultant Profile

• 10+ years in consumer brand or strategy consulting

• Founder-facing advisory experience

• Strong understanding of consumer psychology

• Exposure to multi-category consumer businesses

• Comfortable taking clear, opinionated positions

Success Criteria

Founders can confidently present and defend the brand architecture to consumers and investors.