Field Marketing Manager

Timings: 9 am to 6 pm
Monday to Saturday .

Job Overview
We are seeking a highly skilled Field Marketing Manager to join us . In this role, you
will be responsible for expanding our farmer community through targeted outreach, educational programs and platform advocacy that foster meaningful user connections and sustained engagement. The ideal candidate is passionate about agriculture, deeply understands the farming community and possesses a strong background in market development.

Responsibilities
Lead the deployment of field marketing campaign strategy in assigned region
Drive the campaign management process (planning, execution and review) in a robust
manner to achieve quick establishment and peak platform growth
Support strong user engagement and business growth through judicious use of available
campaign tools (financial resources, props and MDOs)
Achieve best ROI of marketing budget by ensuring a quick awareness to conversion journey for the platform
Cultivate strong relationships with farmers, business partners and key opinion leaders in the
assigned region
Recruit, train and manage a robust team of market development officers
Work closely with the sales team to grow business holistically by ensuring alignment
between marketing and sales efforts
Gather market intelligence, identify growth opportunities and drive app adoption within the
assigned region

Knowledge, Experience & Capabilities
5-8 years of experience as a field marketing professional in agrochemical MNCs
Deep understanding of sales and marketing principles, particularly around campaign
management
Deep understanding of digital systems required to implement campaign initiatives
Analytical skills to develop insights from campaign execution data points
Strong ability to understand customer needs, structure and business drivers
Strong sense of team work and people management skills
Ability to manage performance during ambiguity
Willingness and ability to develop self, people and organization