Field Marketing Executive

3 - 4 years

5 - 6 Lacs

Posted:1 day ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

Full-Time
(Mon to Sat) | 10:00 AM to 7:00 PM

Experience:

3 4 years

About Us:

White Gold is a technology-driven and innovative company that leverages advanced technology to provide exceptional service to our customers. As a leading player in the gold buying sector, we are dedicated to delivering unmatched value and satisfaction to our clients. With over 60+ branches across Karnataka, Andhra Pradesh, Telangana, and Kerala & a strong team of 250+ employees, we have built a reputation as a trusted name in the market. Guided by our core values of integrity, innovation, and customer satisfaction, we continue to redefine industry standards and exceed expectations.

Job Summary:

We are looking for a proactive, smart, and skilled

Field Marketing Executive

to join our marketing team and handle BTL (Below-The-Line) marketing activities across Karnataka and Andhra Pradesh.
The ideal candidate will be responsible for managing on-ground promotions,
monitoring outdoor media, capturing campaign visuals, and contributing to the planning and execution of local marketing strategies.

Key Roles & Responsibilities:

  • Monitor and report on BTL marketing assets like billboards, LED boards, hoardings, etc.
  • Capture high-quality images of marketing placements using a GPS-enabled camera for tracking and verification.
  • Prepare regular PowerPoint presentations and reports to present marketing insights and media activity.
  • Travel across Bangalore city, its outskirts, and selected regions of Karnataka and Andhra Pradesh to execute and oversee marketing activities.
  • Contribute ideas and assist in developing marketing strategies tailored to regional market trends.
  • Evaluate competitor activities and suggest innovative BTL marketing tactics.
  • Maintain strong vendor relationships for execution of ground-level promotions.
  • Ensure brand visibility is in line with company standards.
  • Track performance and provide feedback reports to the Marketing Manager.

Qualifications & Experience:

  • Graduate in Marketing, Business Administration, or a related field.
  • 3 4 years of experience in field marketing.
  • Proficiency in English, Kannada, and Telugu is mandatory.

  • Strong communication and interpersonal skills.
  • Skilled in PowerPoint and report preparation.
  • Tech-savvy, especially with camera tools and GPS-based photo tracking.
  • Strong understanding of marketing strategies, local markets, and consumer behavior.
  • Must be smart, presentable, and creative with a knack for fieldwork and execution.
  • Willingness to travel extensively within the assigned regions.

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White Gold logo
White Gold

Jewelry and Luxury Goods

Los Angeles

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