We are looking for an ideal candidate for the Digital Marketing Content Specialist role. The content specialist must be driven and skilled communicator who can produce high-quality content and implement successful digital marketing campaigns. In this role, professionals must create engaging content, understand complex marketing ideas, and stay up-to-date with digital trends and competitors. They must work collaboratively with internal teams to ensure the timely delivery of campaigns, maintain budgets, and build business partnerships.Role & responsibilities Key Results Areas* Assist in the formulation of strategies to build a lasting digital connection with consumers* Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)* Launch optimised online adverts through Meta and Google etc. to increase company and brand awareness* Be actively involved in SEO efforts (keyword, image optimization etc.)* Provide creative ideas for content marketing and update website* Collaborate with designers to improve user experience* Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)* Acquire insight in online marketing trends and keep strategies up-to-dateKey Performance IndicatorsSignificant increase in brand awareness among target audienceSignificant increase in patient footfall for servicesSignificant increase in brand exposure on digital networksAdapting to new technologies and skillsProviding creative solutions to problemsPreferred candidate profile Masters in Communication or Marketing CommunicationOR PG in New MediaWorked with a marketing communication firm or design studioContent experience in a Corporate Communication/Marketing Communication setup in an MNC/Hospitality industrySkills & KnowledgeContent software - (CMS, Blogger, WordPress, Microsoft Word)Social Media Management - (Twitter, Facebook, Instagram)Google AnalyticsHootsuite & FB Business SuiteAdobe PDF, MS OfficeSpecial Job Related Requirements (Job Specifications) Be highly creative and imaginativeHave good written and interpersonal skillsShould work well in a team and be able to work under pressureHave an interest in commerce, popular culture, and new advertising trends and techniquesMaintain cordiality with people at all levels and cross-functional teamsReceptive toward feedback receivedEager to learn within a fast paced environment with quick turnaround timePerks and benefits Statutory Compliance & Health Insurance