Executive - Content Writer

We are looking for an ideal candidate for the Digital Marketing Content Specialist role. The content specialist must be driven and skilled communicator who can produce high-quality content and implement successful digital marketing campaigns. In this role, professionals must create engaging content, understand complex marketing ideas, and stay up-to-date with digital trends and competitors. They must work collaboratively with internal teams to ensure the timely delivery of campaigns, maintain budgets, and build business partnerships.

Role & responsibilities

Key Results Areas

* Assist in the formulation of strategies to build a lasting digital connection with consumers

* Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

* Launch optimised online adverts through Meta and Google etc. to increase company and brand awareness

* Be actively involved in SEO efforts (keyword, image optimization etc.)

* Provide creative ideas for content marketing and update website

* Collaborate with designers to improve user experience

* Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

* Acquire insight in online marketing trends and keep strategies up-to-date

Key Performance Indicators

Significant increase in brand awareness among target audience

Significant increase in patient footfall for services

Significant increase in brand exposure on digital networks

Adapting to new technologies and skills

Providing creative solutions to problems

Preferred candidate profile

Masters in Communication or Marketing Communication

OR PG in New Media

Worked with a marketing communication firm or design studio

Content experience in a Corporate Communication/Marketing Communication setup in an MNC/Hospitality industry

Skills & Knowledge

Content software - (CMS, Blogger, WordPress, Microsoft Word)

Social Media Management - (Twitter, Facebook, Instagram)

Google Analytics

Hootsuite & FB Business Suite

Adobe PDF, MS Office

Special Job Related Requirements (Job Specifications)

Be highly creative and imaginative

Have good written and interpersonal skills

Should work well in a team and be able to work under pressure

Have an interest in commerce, popular culture, and new advertising trends and techniques

Maintain cordiality with people at all levels and cross-functional teams

Receptive toward feedback received

Eager to learn within a fast paced environment with quick turnaround time

Perks and benefits

Statutory Compliance & Health Insurance