Facebook Marketing Specialist

Company Description

Avis Hospitals, located in Bengaluru North, is dedicated to providing the safest, highest-quality healthcare for vascular patients. With over two decades of specialized experience in vascular disease, we aim to offer hope, care, and cure to all our patients.

Role Description

This is a full-time on-site role for a Facebook Marketing Specialist at Avis Hospitals. The Marketing Specialist will be responsible for conducting market research, developing marketing strategies, managing customer service, and implementing sales tactics on the Facebook platform.

• Writing Copy for Facebook Ads
• Generating leads and sales using Facebook Ads
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
• Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Testing variations of ads to determine best performing
• Continuous monitoring of results and improvement of ads
• Reporting of results of Facebook Campaigns
• Manage the strategy and setup of all paid campaigns.
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.

Requirements:

• Knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
• Some experience handling marketing budgets and forecasting/reporting results.
• Good written communication skills
• Detailed-oriented and organized

• Salary: 4LPA to 6LPA(Negotiable)