Facebook Ads Manager

Key Responsibilities:

• Plan, execute, and optimize Meta (Facebook & Instagram) Ads for D2C brands.
• Build and manage full-funnel campaigns – awareness, consideration & conversions.
• Conduct A/B testing on creatives, audiences, placements, and landing pages.
• Monitor performance metrics like ROAS, CPA, CPC, CTR, CAC, and optimize accordingly.
• Work closely with the creative team to develop high-converting ad creatives & hooks.
• Analyze campaign data and prepare weekly/monthly performance reports.
• Handle pixel setup, event tracking, retargeting, and custom audience creation.
• Work on scaling strategies while controlling cost efficiency.
• Collaborate with the product/content team to improve conversion rates.

Required Skills:

• Minimum 1–2 years of experience running Meta Ads for D2C / E-commerce brands.
• Strong understanding of digital marketing metrics and attribution.
• Experience with tools like Meta Ads Manager, Google Analytics, Shopify/landing pages.

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹26,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Leave encashment

Application Question(s):

• Are you an Immediate joiner ?
• Did you worked with D2C brands like clothing , jwellery , ethnic wear ?
• Do you know meta ads very well ?

Work Location: In person