Executive/Sr. Executive E-Commerce & Digital Marketing

1. Amazon Seller Central Management (3P)

• Create, upload, and optimize product listings using SEO (titles, bullets, keywords, backend keywords).
• Manage FBA/FBM operations: stock, shipments, returns, and order processing.
• Track Buy Box performance, pricing, and competitor activities.
• Handle customer queries, feedback, and reviews.
• Optimize Storefront, A+ Content, and Brand Registry assets.

2. Amazon Vendor Central Management (1P)

• Manage purchase orders, confirmations, invoicing, and shipments.
• Ensure packaging and compliance to avoid chargebacks.
• Maintain product catalog, cost sheets, and inventory forecasting.
• Track vendor scorecards, shortage claims, and deductions.
• Coordinate promotions, deals, and marketing fund utilization with Amazon teams.

3. Amazon Advertising (PPC Campaigns)

• Create and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Optimize campaigns using ACoS, CTR, CVR, keyword bidding, and placement strategy.
• Conduct keyword research and prepare performance reports.
• Manage advertising budgets and improve ROAS.

4. Digital Marketing & Performance Advertising

• Create and manage keyword lists, audiences, and targeting across Search, Display, and Remarketing.
• Manage ads for lead generation and e-commerce sales on Google Ads, Facebook, Pinterest, and other platforms.
• Optimize PPC and social media ads, including bid management, quality score improvement, and audience refinement.
• Assist with ad creatives, copywriting, and landing page optimization.
• Conduct competitor analysis and benchmark ad performance.
• Create funnels and landing pages to improve conversions.
• Monitor budgets and maintain dashboards for all paid ad accounts.

5. Reporting & Coordination

• Generate weekly and monthly reports on metrics, goals, revenue, and campaign performance.
• Work with business development to support lead generation and brand awareness programs.
• Collaborate with cross-functional teams to meet sales and revenue targets.
• Keep updated with industry trends and recommend new strategies for growth.

Required Skills

• Strong knowledge of Amazon Seller Central & Vendor Central.
• Expertise in Amazon PPC, Google Ads, Facebook Ads.
• Excellent analytical skills (ACoS, ROAS, CTR, CVR, Quality Score).
• Good communication, copywriting, and teamwork abilities.
• Proficiency in Excel, analytics tools, and campaign management platforms.

Key Competency Required:

• Possess a degree in digital marketing, Business administration or related field
• Trade Marketing
• Content Creation
• Social Media Marketing (SMM)
• Search Engine Optimization (SEO)
• Graphic designing
• Email Marketing
• Product Marketing, Brand Management
• Data Research
• Google Analytics
• Strategic Planning
• Sales Support
• Growth Mindset

Knowledge Required

1. 3-6years of experience in Digital Marketing of pharma company.

2. Strong skills in campaign management, channel sales, trade marketing, revenue generation, business development, BD, BDM, and marketing.

3. Familiarity with digital marketing technologies such as Google Analytics, AdWords, and social media platforms.

4. Ability to manage digital assets and implement digital best practices to boost external optics within the life science/biotech industry.