Executive Paid Media

Job Description

Responsibilities 

● Develop and execute media buying strategies across digital channels such as

display, social media, search, video, and programmatic platforms.

● Research and analyse market trends, audience insights, and competitor activity to inform media planning and buying decisions.

● Negotiate media buys, including pricing, placements, and added value opportunities,

to ensure optimal campaign performance within budget.

● Collaborate with creative teams to develop compelling ad creatives and messaging tailored to target audiences.

● Monitor campaign performance and conduct ongoing analysis to optimise media

spend, targeting, and creative elements for maximum ROI.

● Stay abreast of emerging media trends, technologies, and best practices to continually improve campaign effectiveness.

● Build and maintain relationships with media vendors, publishers, and ad networks to stay informed about new opportunities and negotiate favourable terms.