Executive - Digital Marketing

As a Marketing Specialist, you will be responsible for managing paid media campaigns across various platforms such as Google Ads, Meta Ads, and more. Your key duties will include planning, executing, and optimizing campaigns to enhance performance. Monitoring campaign metrics and providing actionable insights for enhancement will be crucial in maximizing ROI. Additionally, conducting A/B tests to refine ad creatives and targeting strategies will be part of your role. You will also be involved in supporting SEO initiatives to boost organic search rankings and writing SEO & LLM friendly blogs. Collaboration on content strategy and optimization, as well as monitoring website performance to recommend enhancements, will be integral to your tasks. In the realm of social media management, you will develop and implement strategies across relevant platforms. Crafting engaging content calendars, overseeing daily social media activities, and collaborating with agencies to create compelling content are key responsibilities. Monitoring social media metrics and engagement rates will also be essential in evaluating performance. Furthermore, you will contribute to integrated marketing campaigns, ensuring brand positioning and messaging consistency. Working closely with cross-functional teams on marketing initiatives and aiding in the development of comprehensive marketing strategies will be part of your day-to-day activities. Your role will also involve bringing innovative perspectives and solutions to marketing challenges. Staying abreast of industry trends and emerging digital marketing tools, proposing new growth strategies, and supporting data-driven decision-making through regular reporting and analysis will be vital aspects of your contribution. This full-time permanent position offers benefits such as cell phone reimbursement, health insurance, leave encashment, and life insurance. The ideal candidate should have at least 3 years of experience in marketing. The work location is in person, and the application deadline is 10/08/2025.,