Executive – CRM (Retention Marketing)

Designation: Executive CRM (Retention Marketing)

Location: Andheri East, Mumbai, Maharashtra

Employment Type: Full-time

Executive- CRM (Retention Marketing)

The ideal candidate should be tech-savvy, detail-oriented, and have a strong grasp of how communication, segmentation, and timing impact customer engagement and revenue.

Key Responsibilities:

• Campaign Execution: Build and launch campaigns across WhatsApp, Email, SMS, App Push, and RCS. Ensure all campaigns are executed accurately, on time, and aligned with brand guidelines.

• Channel Expertise & Optimization: Use tools like WebEngage, MoEngage, or similar to create journeys, set up trigger-based flows, and optimize open rates, click rates, and conversions through iterative testing.

• Segmentation & Targeting: Create relevant customer segments based on user behavior, purchase history, product interest, and repeat patterns to drive personalized communications.

• WhatsApp Marketing: Execute WhatsApp campaigns and flows using utility, hybrid, and interactive messaging formats. Work with CRM vendors to set up journeys and troubleshoot delivery issues.

• Creative Coordination: Collaborate with internal teams to write briefs, guide messaging, and provide inputs on creatives to ensure communication is impactful and optimized for CTR.

• App CRM Campaigns: Execute and optimize App Push and In-App campaigns tailored for the app user journeyonboarding, engagement, and reactivationensuring timely, personalized communication that drives app retention and repeat purchases.

Qualifications:

• Experience: 0-2 years of experience in CRM or Retention Marketing in the D2C, Beauty, or Ecommerce industry.

• Execution Skills: Strong understanding of CRM tools (WebEngage, MoEngage, Clevertap, etc.), experience setting up campaigns end-to-end and understand basics of MMP tolls (Appsflyer, Branch, etc.)

• Technical Know-How: Familiarity with HTML for emails, WhatsApp utility policies, RCS messaging, and app push strategy.

• Analytical Thinking: Data-driven approach to campaign setup, A/B testing, iteration, and reporting.

• Communication: Clear and effective communicator, able to work across teams to get things live fast.

• Project Management: Ability to juggle multiple campaigns and deliverables in a fast-paced environment.