Enterprise AI Martech Capability Lead - Tech Side

0 years

0 Lacs

mumbai maharashtra india

Posted:15 hours ago| Platform: Linkedin logo

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Skills Required

ai content orchestration marketing ads optimization engagement analytics publishing seo research workflow data visualize drive forecasting

Work Mode

On-site

Job Type

Full Time

Job Description

Deploy and manage AI-powered platforms for influencer identification, content recommendation, and multi-channel campaign orchestration at scale.
Drive end-to-end social media marketing via promoted ads, paid search optimization, and AI-driven audience targeting.Implement advanced AI tools for real-time social listening, sentiment and engagement analytics, and smart automated response management.Oversee AI-generated content production workflows, ensuring consistent cross-platform publishing and innovation in social content.Design and maintain an omni-channel engagement framework uniting email, SMS, and WhatsApp APIs for seamless marketing communicationsIntegrate AI-powered SEO research, keyword intelligence, and automated optimization into enterprise workflow for improved search visibility and web traffic.Champion a unified performance marketing analytics suite (“Single Source of Truth”) to centralize data, visualize multi-channel ROI, and optimize media investments.Spearhead attribution modelling and AI-enabled marketing mix modelling to drive insight-driven budget allocation and campaign performance forecasting

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