Company Description Footprynt is passionate about the power of social media and micro influencers, content seeding and content promotion,. Our experienced team is dedicated to your needs, providing services from identification of the right campaign strategy, measuring engagement metrics, to calculating ROI. We are legally registered as Padhchin IT and Marketing Services Private Limited. Role Description We are looking for a Performance Marketing Specialist with proven expertise in scaling e-commerce and D2C brands through data-driven advertising strategies. The ideal candidate has hands-on experience managing Amazon Ads, Meta (Facebook & Instagram), and programmatic ad networks, with a strong focus on maximizing ROAS (Return on Ad Spend) and building full-funnel growth strategies. Most Important - Well versed with Technology Updates in the domain Qualifications Should have lead strategy and execution for programmatic media buying, ensuring technology is leveraged effectively across DSPs and ad networks Minimum 5+ years of experience experience in performance marketing, with a focus on Amazon Ads and Meta campaigns Proven track record of driving growth for e-commerce and/or D2C Deep understanding of ROAS strategy and how it aligns with the broader marketing funnel Strong knowledge of programmatic advertising, DSPs, and ad tech platforms Should have a sporting habit (play football, cricket, tennis or any other sport once a week at least; running is good as well, pickleball does not qualify it isn't a sport) Engineer or Graduate from any field will be treated equally Salary Market Standards Great Bonus Location Mumbai (Hybrid model) Employment Type Full-time
Deploy and manage AI-powered platforms for influencer identification, content recommendation, and multi-channel campaign orchestration at scale. Drive end-to-end social media marketing via promoted ads, paid search optimization, and AI-driven audience targeting. Implement advanced AI tools for real-time social listening, sentiment and engagement analytics, and smart automated response management. Oversee AI-generated content production workflows, ensuring consistent cross-platform publishing and innovation in social content. Design and maintain an omni-channel engagement framework uniting email, SMS, and WhatsApp APIs for seamless marketing communications Integrate AI-powered SEO research, keyword intelligence, and automated optimization into enterprise workflow for improved search visibility and web traffic. Champion a unified performance marketing analytics suite (“Single Source of Truth”) to centralize data, visualize multi-channel ROI, and optimize media investments. Spearhead attribution modelling and AI-enabled marketing mix modelling to drive insight-driven budget allocation and campaign performance forecasting