Engagement Acceleration Leader

Introduction

Your Role

Your role and responsibilities

Your Primary Responsibilities

• Lead the design and execution of personalized, industry-focused client journeys that showcase the best of IBM’s technologies and services, aligning with our strategic priorities.
• Build and nurture strong relationships with Subject Matter Experts (SMEs) to develop high-impact demos, case studies, and activations that resonate with clients.
• Create and promote scalable, reusable content and journey experiences, ensuring effective distribution and our global content repository.
• Partner closely with sales, marketing, and ecosystem teams to align engagement strategies with business objectives, ensuring the right balance of client goals and IBM sales outcomes.
  

Preferred Education

Required Technical And Professional Expertise

• 5+ years of relevant experience in marketing, digital sales, marketing sales, or business development, ideally in a fast-paced technology environment.
• Proven business experience in event management and marketing functions within a technology company, with an understanding of how to deliver impactful customer engagements.
• Executive briefing experience and strong interpersonal skills showcasing the ability to effectively communicate and present to senior stakeholders and decision-makers.
• Demonstrated ability to thrive in collaborative environments, working closely with diverse teams and sharing responsibilities to drive common goals.
• Project management skills, including the ability to manage multiple objectives, work independently, and allocate time appropriately
• Experience in design thinking practices, applying innovative approaches to problem-solving
• Ability to work effectively in a cross-functional, global organization, collaborating with teams across different time zones and cultures.
  

Preferred Technical And Professional Experience

• Apply knowledge of industry segments and trends
• Understanding of go-to-market strategy, audience strategy, and client experience design and measurement is a plus.
• Experience in client experience design and measurement