This is an opportunity to join our Employer Brand & Talent Attraction team, playing a key role in ensuring a consistent and exceptional brand experience throughout the candidate journey with NatWest
Build strong relationships across the bank, collaborating with colleague experience teams, communications and marketing colleagues, and wider business stakeholders
This is a strategic role in which you ll champion the development and implementation of our employer brand strategy, providing consultancy across strategic and tactical brand challenges

What youll do

As an Employer Brand Strategist, you ll oversee optimisation of the employer brand across all key touchpoints, supporting the development of strategic recommendations to drive the embedding of the brand across the business.

Day to day, you ll:

Conduct research to understand target audiences and personas, and the external competition landscape
Identify future trends and monitor competitor brands to ensure we standout and create perceived difference in the market
Develop resources such as playbooks and frameworks, to support businesses, third parties and colleagues to embed in our employer brand propositions
Act as a brand guardian to uphold the principles of our brand design and governance

The skills youll need

We re looking for someone with experience within a marketing related discipline or demonstratable relevant industry experience. To be successful in this role, you ll have experience of developing and delivering strategic thinking to achieve brand or commercial objectives.

You ll also bring:

An understanding of critical elements of marketing planning and brand management, including the marketing mix
Evidence of consistently challenging existing ideas and proactively developing new proposals to meet opportunities or challenges
The ability to engage and inspire cross functional colleagues across all other areas of the organisation, able to influence and build strong working relationships
Ability to champion brand guidelines and support an exceptional brand experience for candidates

Hours

Job Posting Closing Date:

22/07/2025

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Employer Brand Strategist, VP