Email Marketing Expert

Role Overview:We are looking for a dynamic and motivated Email Marketing & Cold Calling Executive to support our outbound sales and lead generation efforts. This role will directly contribute to business development by generating interest, securing discovery meetings, and nurturing leads via email campaigns and outbound calling.

Key Responsibilities:

Email Marketing:

• Plan and execute outbound email campaigns to targeted industry segments using tools like Mailchimp, HubSpot, or Lemlist.
• Personalize and optimize email copy for higher open and response rates.
• Build prospect lists based on ICP (Ideal Customer Profile) and industry relevance.
• Track performance metrics (open rate, CTR, reply rate) and iterate campaigns accordingly .

Cold Calling:

• Reach out to leads via phone to introduce AnalyticsLiv's services and offerings.
• Communicate clearly the value of services like GA4 setup, SEO, Performance Marketing, DV360, and Analytics.
• Schedule intro/discovery calls for the sales team with qualified leads.
• Maintain call logs, lead status, and follow-ups in CRM systems.